Strategy, Alliance, M&A

As you get ready to make a move in one of the world’s fastest growing markets, like India, China, or Vietnam, International Innovations will help you to eliminate the guesswork and minimize the risk.

Success depends on knowing what’s happening locally — not only at a high level, but on the ground where your customers and partners live. That’s why we manage a network of in-country market analysts, utilizing proven research methodologies to provide intelligence that’s relevant, insightful, and accurate.

International Innovations Marketing

When you need to execute a localized market strategy, we’ll help you establish your brand, build your local presence, and measure your performance.

Critical Questions We Address

  • What is the size and projected growth of the local market for our products / services?
  • How is the market segmented? Which customers should we pursue? What are their preference drivers?
  • Which competitors pose the greatest threat? What should we do to displace them?
  • What is the right value proposition for us to bring to this market?
  • How should we set up local sales and distribution channels?
  • What localized marketing resources (web site, sales tools, PR, advertising) do we need to develop?
  • Which partnerships, strategic alliances, or aquisitions should we target?

Services Overview

Market Research & Strategy

Sourcing, Outsourcing & Manufacturing

Leadership & Organizational Development

Express Consultation

Our Standards

Our Team

Our Articles