“ABE” The 21st Century Global Salesperson
March 15, 2008
There are best practices in sales that span geographies, cultures and time periods. Many of these are summed up by ABE, Attitudes, Behaviors and Execution.
Unfortunately, when a salesperson has been selling at one company, in one industry or in one geographic area their whole career, they develop provincial habits that don’t transfer well. For example, a joke about “The Sopranos” during a sales call may work in certain regions of America, but would be misunderstood or considered completely inappropriate by 99% of the world. Read more… »
Audio: II-Asia Interview On NPR
March 13, 2008
Ravi Sastry, President of International Innovations, was recently interviewed on National Public Radio in his home state of South Carolina. Listen as he discusses the company, the business environment in Asia, the emergence of China and India, and the opportunity for US companies to improve their performance by taking greater advantage of Asia.